Specialized Custom Jewelry Design
Hand Carve and cast designs, Master Stone Setter, Engraver, Lapidary, Jewelry Repair and Restoration, Quartz watch repair
Keywords: lapidary, custom jewelry, in-house repairs, watch batteries, retail jeweler
Interview Q&A
How long have you been in business?
We have been in business since 1996.
What is your primary product or service?
We offer handcrafted jewelry for purchase and custom design. We also specialize in lapidary, hand engraving, stone setting and fusion gold work (that means we don't use solder).
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Dan took an interest in the jewelry industry at 12 years old when he began cutting stones and gemstones, studying the lapidary arts with his brothers. This developed into creating jewelry mountings to adorn the stones.
Joslyn, Dan's daughter, grew up around the industry and started to design jewelry while she was in college. She studied graphic arts and draws her inspiration from her art background.
How do you differentiate yourself from other businesses in your category and area?
Our store is all about education, appreciation and quality. We want you as a consumer to know enough about what you are buying to make an educated purchase, that way you can appreciate it for years to come because we design the majority of our jewelry with heirloom quality. Another huge difference is that we do 99% of our work in-house. This allows you to stop in and see progress on custom design, extensive repairs and be able to hand select material for lapidary work.
How many locations do you have and do you have plans to expand?
We have one location and although in the longterm future we would like to expand in many ways, it will not be anything to impact you in the near future.
Provide detailed directions to your location
If you are coming from US-131 take the Cedar Springs exit (exit 104) Turn towards Cedar Springs and go east into town. At Northland Drive turn north and drive about 4 blocks until you see Chase Bank and the Kent Theatre. You can turn left onto Cherry or into the bank parking lot and you will find our building at 21 West Cherry Street.
What type of payments do you accept?
We accept Cash, Check, Discover, Master Card and Visa
Who owns your company or runs daily operations?
Dan Reynolds and his daughter Joslyn.
What are your hours of operation?
We are open Tuesday and Thursday 10 am - 5 pm; Wednesday 10 am - 6 pm; Friday 10 am - 7 pm; Saturday 10 am - 3 pm; Closed Sunday and Monday. We are also available by appointment.
What is the best compliment anyone can give you?
"I found my home <3"
What is your favorite quote or Bible verse?
Success comes in Cans.